Targeted ads aren’t just annoying, they can be harmful. Here’s how to fight back

Five years since the Brexit vote and three since the Cambridge Analytica scandal, we’re now familiar with the role that targeted political advertising can play in fomenting polarization. It was revealed in 2018 that Cambridge Analytica had used data harvested from 87 million Facebook profiles, without users’ consent, to help Donald Trump’s 2016 election campaign target key voters with online ads.

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