How privacy and security challenges may cause people to abandon your website

Image: iStock/Leestat

People have certain expectations when they sign into a website. They want the login and registration process to be smooth and convenient. They want to be able to access their information quickly and without any hiccups. And increasingly they want to know if and how their private data is being collected and used. Fail to meet expectations in any of those areas and you may find customers deserting your website in favor of one offered by a rival company.

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