Facebook is still bitter about Apple’s latest update to iOS. As a reminder, Apple added a requirement to iOS 14.5, known as App Tracking Transparency (ATT) that requires developers to request permission before tracking users. It’s not all that surprising that Facebook is upset, especially when you consider some studies show that as many as […]
As ad tech firms test ways to connect Google’s FLoC to other data, privacy watchers see fears coming true
Google’s automated cookieless ad targeting method — or Federated Learning of Cohorts — is supposed to protect privacy by providing people with a greater degree of anonymity than the third-party cookie offered. Instead, it may make it quicker and easier for advertising companies to identify and access information about people online.
The phrase “data is the new oil” is the cliche du jour of the tech industry. It was coined by Clive Humby, the genius behind Tesco’s loyalty card, who argued that data was “just like crude. It’s valuable, but if unrefined it cannot really be used. It has to be changed into gas, plastic, chemicals, […]
A study by pCloud concluded that social media and food delivery apps sell the most personal data to third-party advertisers. But a recent survey showed that four out of five people don’t want their personal data collected or shared without their permission. If you’re sick of invasive data collection, what are the best alternatives?
Colorado lawmakers Tuesday passed a privacy bill that would require companies to honor consumers’ requests to opt out of targeted advertising — including requests consumers make through browser settings or other global mechanisms. The bill was unanimously approved Tuesday by the state Senate, after passing in the House Monday by a vote of 57-7 Monday.