All people have an intrinsic value.
All of our value is derived from each other.
All of us are owed some equity in the value that stems from our interactions.

Data Etik in Denmark, 2019

Affectionately known as JFK, James Felton Keith has incubated an industry of activism through an ethic of Inclusionism. The Data Union grew out of the 2016 Personal Data Week conference, a brain child of its predecessor the International Personal Data Trade Association. The early organization was a collective of technology, insurance, and privacy experts coming together to create an ethic across all industry sectors that used personal data as their lifeblood. It turns out that premise included every known company. 


An engineer and human rights activist, JFK has founded and grown companies in the AdTech, FinTech, and InsurTech genres to create more inclusive infrastructure for diverse and disenfranchised people to participate in the fruits of capitalism. He previously ran for US Congress as the first Black Queer person to do so from his home state of New York and has spent the past 20 years advising both elected officials and industry leaders across more than 60 countries on the implications of inclusion down to the data points.